Delivering 18 Stories of Innovation for Microsoft Azure
Amplifying Microsoft Azure’s Presence at the World’s Largest Tech Stage
Project Type: Event-Based Content Production | Video Series | Cross-Functional Program Management
I led the end-to-end execution of Microsoft Azure’s Azure Operator Nexus content for Mobile World Congress 2023 in Barcelona. Over a condensed 8-week timeline, I coordinated the production of 18 videos, including technical demos, customer testimonials, and promotional assets, by managing four specialized teams across production, post, and design. By streamlining workflows, aligning teams to a shared schedule, and ensuring strict adherence to Microsoft’s brand compliance standards, I helped Azure show up with a polished, high-impact visual presence at the world’s largest tech stage.
My Role:
Directed four integrated teams (video, edit, motion, graphics) under a unified content roadmap
Maintained oversight of asset delivery, approval routing, and creative feedback cycles
Aligned all outputs with Microsoft Azure’s brand, technical, and event guidelines
Facilitated cross-functional meetings to keep all stakeholders aligned across time zones and workstreams
Outcome:
Delivered 18 high-quality video assets on time, helping Microsoft Azure shine at Mobile World Congress 2023. The final suite of content elevated the Operator Nexus platform, amplified Azure’s global narrative, and fueled post-event digital campaigns across Microsoft’s owned channels.
Key Skills: Agile + Waterfall Execution | Event-Based Production Coordination | Workflow Optimization & Automation | Brand Compliance & Creative QA | Cross-Functional Team Leadership | High-Volumne Asset Management | Stakeholder Communication & Delivery Oversight
Project Management Approach:
Hybrid Methodology: Used Agile principles to manage iterative video and design workflows, with Waterfall scheduling for event-based deliverables
Critical Path & Timeline Management: Structured production around MWC deadlines, including demo prep, content review, and on-site deployment
Workflow Optimization: Built centralized tracking systems to monitor task dependencies, reduce bottlenecks, and accelerate feedback turnaround
Brand Precision: Partnered closely with graphic leads to ensure every deliverable met Microsoft’s visual and tone standards across formats