Supporting Seamless Production Operations and Compliance for a National Brand Launch
AT&T TV: "Turn On" National Broadcast Commercial
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AT&T TV: "Turn On" National Broadcast Commercial |
Project Type: National Commercial | Broadcast Production | Post-Production Coordination
As Production Coordinator for AT&T TV’s “Turn On” national broadcast commercial, I played a key role in ensuring flawless execution across production operations, asset delivery, and brand compliance. Supporting the Lead Producer, I managed a high volume of deliverables while maintaining alignment with AT&T’s creative vision, legal standards, and technical specifications. From overseeing post-production quality control to facilitating voiceover talent selection, my contributions helped support a smooth launch of this flagship campaign on national airwaves.
My Role:
Managed asset tracking and version control throughout post-production
Assisted in voiceover talent coordination and final casting decisions
Created a comprehensive archival project sheet to streamline future access and reuse
Ensured brand, legal, and technical standards were met across all deliverables
Collaborated closely with creative producers, editors, and legal teams for seamless reviews
Outcome:
The “Turn On” campaign successfully launched as a national TV spot for AT&T TV, delivering clear, compelling messaging backed by seamless production execution. My role ensured operational efficiency, legal accuracy, and strong support across creative and technical teams, all contributing to a polished, on-brand final product.
Key Skills: Production Coordination | Asset & Deliverable Management | Post-Production Quality Control | Legal & Brand Compliance | Talent Casting Support | Archival Documentation & Version Control | Workflow Tracking (Waterfall + Kanban)
Methodologies & Approaches:
Waterfall Structure: Used sequential delivery checkpoints for final review and compliance workflows
Kanban-Based Task Tracking: Maintained clear status visibility across all assets in approval
Quality Assurance Oversight: Conducted detail-focused QC reviews to maintain consistency and brand integrity
Cross-Functional Collaboration: Served as a communication bridge between production, post, and legal teams